Design and execute customer growth programs that drive expansion, adoption, and retention across the customer journey. This role combines growth marketing with lifecycle marketing, building targeted communications. Partner with Account Management, CSG, Revenue, and Field Marketing teams to maximize account penetration and deliver impactful lifecycle experiences.
The company is looking for a full-stack, T-shaped growth expert to work with the Martial Arts team to build and scale its brand in this new vertical. As the founding Growth Marketing Lead - Martial Arts, you will own the 0-1 Go-to-market Acquisition Strategy, TOFU KPIs for customer acquisition, and multi-channel paid acquisition performance and strategy.
This role will drive Nowair’s GTM strategy from testing to traction by running fast experiments, validating which messages and channels convert, building youth community momentum, and preparing to scale the winners across Kuwait and the GCC. This role begins as hands-on and execution-heavy, then evolves into leading scalable marketing growth as Nowair expands post-pilot.
The Director Demand Generation Marketing will be an innovative and energetic leader, with a strong track record of building programs that convert interest into sales-qualified leads (SQLs). This role focuses on measurable contribution to revenue through qualified lead generation by designing inbound and outbound strategies that directly drive SQL volume, velocity and quality, owning the full demand engine and optimizing every program for conversion.