Reporting directly to the CMO/Co-founder, you will take full ownership of paid media campaigns across direct-buy and programmatic networks, build scalable acquisition funnels with aggressive growth targets, and monitor performance daily using tools like Voluum and GA4 to drive decision-making, ultimately growing the user base from 30M to 100M within the next 12 months.
This role will scale organic user acquisition and drive website conversion through experimentation, personalization, and collaboration. You’ll own SEO performance, lead CRO testing, and use AI to personalize experiences and accelerate user acquisition through Vidyard’s product-led growth funnel. This position is perfect for someone who thrives at the intersection of analytics, UX, and innovation.
Drive new depositors with paid media by deploying, measuring, and optimizing performance spend while maintaining efficient payback windows. Execute the paid media testing roadmap, focusing on Paid Social and managing creative test pipelines. Find and execute AI leverage using Gen-AI + low-code tools to automate workflows and deliver against ambitious growth targets.
Drive customer acquisition, retention, and revenue growth as the Director of Growth Marketing, leading a high-performing team in a fast-paced environment. You will develop and execute high-impact marketing strategies that drive pipeline growth, customer acquisition, and expansion efforts for the Controllership Business Unit, which includes Tax, Lease Lifecycle, and Equity Management solutions. Full-funnel demand generation, aligning marketing efforts with sales objectives, and optimizing performance through data-driven insights will be key.
Drive the marketing strategy focused on building a robust pipeline and contributing directly to revenue goals for Twilio's CPaaS portfolio. Design, scale, and execute demand creation activities and collaborate closely with various teams to leverage global and regional GTM programs and campaigns. Focus on driving the marketing demand creation strategy for our Twilio CPaaS offering and ultimately contributing to ambitious growth targets across APJ.
This is a high-impact, high-visibility leadership role focused on acquiring and activating millions of users across TeamSnap’s free and paid consumer products. Reporting to the SVP of Marketing, you’ll lead the strategy and execution of growth initiatives across the entire funnel — from awareness and acquisition to activation, engagement, and subscription conversion. You’ll work closely with Product, Lifecycle, and Product Marketing, as well as Data and Engineering teams, to identify growth levers, run experiments, and scale what works.